Straightening

Discover our keratin-based straightening treatments formulated with natural active ingredients. Say goodbye to frizz and enjoy smooth, shiny, healthy hair.

Our Treatments

Keratin Infusion

Our completely innovative keratin treatment formulated with 42 natural active ingredients, carefully selected oils and butters. Say goodbye to frizz for 6 months and enjoy a smooth, flowing, natural-looking mane. Your hair will be visibly shinier, healthier and reconstructed.

*Results may vary depending on hair density and length.
Keratin Infusion Proceso

What is Keratin Infusion?

Keratin Infusion is our star treatment. A completely innovative and exclusive straightening treatment, formulated with a powerful blend of 42 natural active ingredients, including carefully selected oils and butters to deeply nourish your hair.

Unlike traditional aggressive straightening, this treatment not only straightens but also rebuilds the hair fiber. The result is hair with a natural straight effect, with movement, extreme softness, and spectacular mirror shine.

  • ✦ 100% frizz elimination
  • ✦ Lasts up to 6 months
  • ✦ Suitable for all hair types
  • ✦ Immediate shine and softness

Exclusive GOA Organics Salon in Elche

At Milanocenter, we work with the best so your hair looks and feels spectacular. That's why we are super proud to be a selected salon and exclusive ambassadors of GOA Organics in Elche.

We believe in conscious beauty and the power of 100% natural ingredients to care for your hair from root to tip. Our formulas are vegan, formaldehyde-free, and designed to transform your hair, restoring its strength, capillary health, and that shine we love so much. Feel the difference of organic, professional-quality care!

GOA Organics en Milanocenter

Frequently Asked Questions

Is Keratin Infusion a home treatment or a salon treatment?

Keratin Infusion is a treatment designed exclusively for application in professional salons. Its advanced formula, enriched with natural active ingredients, works deeply to repair, strengthen, and straighten hair without compromising its health. Unlike home treatments, its application requires precision and experience to guarantee optimal and lasting results. If you are looking for straightening that cares for your hair from root to tip, keeping it soft, shiny, and frizz-free, we recommend visiting a professional specializing in Goa Organics.

When can I dye my hair again after applying Keratin Infusion?

In the case of Keratin Infusion, it is necessary that one week—three washes—has passed since the last application and vice versa. Keratin Infusion never oxidizes color into red or orange tones. It generally corrects artificial pigments with warm tendencies. All Goa Organics treatments are compatible with dyed hair, even with henna dyes.

My hair is bleached, can I have the Keratin Infusion straightening treatment?

For bleached hair, between 1.5 and 2 months must pass between highlights and treatment and vice versa. Additionally, as it contains violet pigments, it corrects unwanted tones that can develop over time in blonde hair.

Can Keratin Infusion straightening accelerate my hair growth?

Keratin Infusion cannot accelerate or decrease the hair growth cycle. However, it makes our hair strands stronger and more resistant to breakage, preventing them from breaking easily. This way, we achieve hair that looks longer and stronger.

Does Keratin Infusion straightening make hair greasy or weighed down?

It does not make hair greasy or weighed down; however, during the first few days, you may notice the hair closer to the root—this is completely normal and disappears quickly. We recommend using shampoos like Melrose to provide a root volume effect.

How long does Keratin Infusion straightening last?

It lasts between 4 to 6 months, depending on the home care routine and the hair's characteristics.

What is the price of Keratin Infusion straightening?

The price varies depending on length and quantity. Hair from below the ear to the shoulder is €200-230. From the shoulder to the chest is €230-260, and from the chest onwards is €260-300-350-400€. These prices can vary depending on density, hair condition, and length. Ideally, visit a salon for a proper diagnosis to receive the best advice for your hair.

I am pregnant and/or breastfeeding, can I have the Keratin Infusion straightening treatment?

All our treatments are compatible with pregnant women, breastfeeding women, and even children.

What is the difference between Keratin Infusion and conventional keratin?

The difference between Keratin Infusion and other keratins on the market is that Keratin Infusion lasts longer, the straight effect is more natural, and it allows the hair to recover its natural state over time. You can also create waves with curling irons or any style you desire.

Do I have to cut my ends to have the treatment?

Yes, we always recommend cutting the ends for healthier and stronger hair.

Can I wash my hair after the Keratin Infusion straightening treatment?

Being a formaldehyde-free treatment, you don't have to wait to wash your hair. You can make ponytails or updos, and even create waves with curling irons.

What care should be followed at home to maintain optimal and long-lasting Keratin Infusion results?

We recommend using our products as they are sulfate-free and specifically formulated to prolong Keratin Infusion's effects at home. Also, keep in mind that Keratin Infusion is a heat-active straightening treatment, so hair must be blow-dried to see the effects.

Frequently asked questions

What is Keratin Infusion?

Keratin Infusion is an innovative straightening treatment formulated with 42 natural active ingredients. It not only straightens, but reconstructs the hair fibre, leaving a natural straight effect with movement, extreme softness and mirror shine. It lasts 4 to 6 months.

When can I dye my hair after a Keratin Infusion?

You need to wait at least one week (three washes) after the last application before dyeing, and vice versa. Keratin Infusion never oxidises colour to red or orange tones.

Do I need to wait before washing my hair after the treatment?

Since it is formaldehyde-free, there is no need to wait to wash your hair. You can put your hair up or even use curling tongs immediately.

Is it compatible with pregnancy or breastfeeding?

Yes, all GOA Organics treatments are compatible with pregnant women, breastfeeding women and even children.

How much does the Keratin Infusion straightening treatment cost?

The price varies depending on hair length and density, ranging from €200 for short hair to €400 for very long and dense hair. The best approach is to come to the salon for a personalised diagnosis.

Can I have Keratin Infusion if my hair is bleached?

Yes, but you must wait between one and a half and two months between bleaching and the treatment, and vice versa.