Straightening

Discover our keratin-based straightening treatments formulated with natural active ingredients. Say goodbye to frizz and enjoy smooth, shiny, healthy hair.

Our Treatments

Keratin Infusion short hair

Our completely innovative keratin treatment formulated with 42 natural active ingredients, carefully selected oils and butters. Say goodbye to frizz for 6 months and enjoy a smooth, flowing, natural-looking mane. Your hair will be visibly shinier, healthier and reconstructed.

Keratin Infusion medium hair

Our completely innovative keratin treatment formulated with 42 natural active ingredients, carefully selected oils and butters. Say goodbye to frizz for 6 months and enjoy a smooth, flowing, natural-looking mane. Your hair will be visibly shinier, healthier and reconstructed.

*Results may vary depending on hair thickness and length.

Keratin Infusion long hair

Our completely innovative keratin treatment formulated with 42 natural active ingredients, carefully selected oils and butters. Say goodbye to frizz for 6 months and enjoy a smooth, flowing, natural-looking mane. Your hair will be visibly shinier, healthier and reconstructed.

*Results may vary depending on hair density and length.
Keratin Infusion Proceso

What is Keratin Infusion?

Keratin Infusion is our star treatment. A completely innovative and exclusive straightening treatment, formulated with a powerful blend of 42 natural active ingredients, including carefully selected oils and butters to deeply nourish your hair.

Unlike traditional aggressive straightening, this treatment not only straightens but also rebuilds the hair fiber. The result is hair with a natural straight effect, with movement, extreme softness, and spectacular mirror shine.

  • 100% frizz elimination
  • Lasts up to 6 months
  • Suitable for all hair types
  • Immediate shine and softness

Exclusive GOA Organics Salon in Elche

At Milanocenter, we work with the best so your hair looks and feels spectacular. That's why we are super proud to be a selected salon and exclusive ambassadors of GOA Organics in Elche.

We believe in conscious beauty and the power of 100% natural ingredients to care for your hair from root to tip. Our formulas are vegan, formaldehyde-free, and designed to transform your hair, restoring its strength, capillary health, and that shine we love so much. Feel the difference of organic, professional-quality care!

GOA Organics en Milanocenter

Frequently Asked Questions

Keratin Infusion is a treatment designed exclusively for application in professional salons. Its advanced formula, enriched with natural active ingredients, works deeply to repair, strengthen, and straighten hair without compromising its health. Unlike home treatments, its application requires precision and experience to guarantee optimal and lasting results. If you are looking for straightening that cares for your hair from root to tip, keeping it soft, shiny, and frizz-free, we recommend visiting a professional specializing in Goa Organics.

In the case of Keratin Infusion, it is necessary that one week—three washes—has passed since the last application and vice versa. Keratin Infusion never oxidizes color into red or orange tones. It generally corrects artificial pigments with warm tendencies. All Goa Organics treatments are compatible with dyed hair, even with henna dyes.

For bleached hair, between 1.5 and 2 months must pass between highlights and treatment and vice versa. Additionally, as it contains violet pigments, it corrects unwanted tones that can develop over time in blonde hair.

Keratin Infusion cannot accelerate or decrease the hair growth cycle. However, it makes our hair strands stronger and more resistant to breakage, preventing them from breaking easily. This way, we achieve hair that looks longer and stronger.

It does not make hair greasy or weighed down; however, during the first few days, you may notice the hair closer to the root—this is completely normal and disappears quickly. We recommend using shampoos like Melrose to provide a root volume effect.

It lasts between 4 to 6 months, depending on the home care routine and the hair's characteristics.

The price varies depending on length and quantity. Hair from below the ear to the shoulder is €200-230. From the shoulder to the chest is €230-260, and from the chest onwards is €260-300-350-400€. These prices can vary depending on density, hair condition, and length. Ideally, visit a salon for a proper diagnosis to receive the best advice for your hair.

All our treatments are compatible with pregnant women, breastfeeding women, and even children.

The difference between Keratin Infusion and other keratins on the market is that Keratin Infusion lasts longer, the straight effect is more natural, and it allows the hair to recover its natural state over time. You can also create waves with curling irons or any style you desire.

Yes, we always recommend cutting the ends for healthier and stronger hair.

Being a formaldehyde-free treatment, you don't have to wait to wash your hair. You can make ponytails or updos, and even create waves with curling irons.

We recommend using our products as they are sulfate-free and specifically formulated to prolong Keratin Infusion's effects at home. Also, keep in mind that Keratin Infusion is a heat-active straightening treatment, so hair must be blow-dried to see the effects.